◆In December 1995, a soft opening of Nanjing Xinjiekou Store took place with Gross Floor Area of over 33,000 sq.m., under the " " service logo in Nanjing’s Xinjiekou commercial district. Nanjing Xinjiekou Store was officially opened in April 1996.
◆The Group began a VIP members program in June 1996.
◆Leveraging on the experience in operating Nanjing Xinjiekou Store, the Group commenced business in Nantong in September 2000 by entering into a management arrangement for the operation of Nantong Store. In July 2002, the Group acquired the property where NantongStore situates, thereby increasing the Group’s Gross Floor Area to over 42,000 sq.m.
◆In December 2000, the Group launched its website (www.goodee.cn) as a platform designed to improve connection with customers and brand marketing. As at 31 December 2005, the number of registered users of the Group s website exceeded 23,900.
◆In October 2001, Nanjing Xinjiekou Store was accredited with the certification of the Quality Management System (GB/T19001-2000-ISO9001: 2000) recognized by the International Standards Organization applicable to the development of retail merchandising and service.
◆in October 2001, the substantial part of Yangzhou Store was opened on the Group’s own property, increasing the Gross Floor Area of the Group’s department stores to nearly 80,000 sq.m.
◆Since August 2002, the " " service logo was recognized as a "Famous Trademark of Jiangsu province"by the Jiangsu Administration for Industry and Commerce.
◆In December 2002, the Group expanded its retail business to Suzhou and established Suzhou Store by leasing such property while expanding the Gross Floor Area of the Group to nearly 95,000 sq.m.
◆In November 2003, the Group launched the "Golden Eagle alliance" a VIP value-added exclusive service program to provide VIP members with preferential discounts at allied establishments such as food and beverage stores, entertainment centres, bookstores, beauty saloons, hairdressers, cinemas, tourist attractions and hotels.
◆In December 2003, the Group opened Xuzhou Store on the Group’s own property, increasing the Gross Floor Area of the Group’s department stores to about 146,030 sq.m. Among all of the Group’s department stores, Xuzhou Store has the largest Gross Floor Area of about 51,000 sq.m.
◆In February 2004, the Group launched its customer service hotline ( "800 Customer Service Hotline" to handle complaints and/or provide sales-related services to customers, thereby enhancing the efficiency and image of the services provided by the Group s department stores.
◆In March 2004, the Group fully launched its self-developed ERP system. The management of the Group has been managing the Group s VIP members' information, POS, managerial accounting and human resources allocation through the ERP system.
◆In August 2004, the Group launched its chain-wide VIP member bonus points program, by which VIP members can enjoy discounts, bonus points savings and reward redemptions at any of the Group’s department stores.
◆The Group began its expansion plan outside of Jiangsu province in late 2004. In December 2004, the Group invested RMB5 million in Xi an Golden Eagle as its contribution to Xi’an Golden Eagle’s registered capital and as part of an expansion plan to expand the Group’s network outside of the Jiangsu province. As a result of such investment, the Group had a 16.7% equity interest in Xi’an Golden Eagle.
◆On 12 May 2005, Xi an Guo Tai Investment, Xi’an Blue Sky Real Estate, Mr. Shi Yong and Nanjing Xinjiekou Store entered into an agreement of transfer of equity interest in Xi’an Golden Eagle. On 2 June 2005, Xi’an Golden Eagle completed the business registration of such change of equity interest and obtained the relevant business license. Following the transfer of equity interest, Nanjing Xinjiekou Store and Mr. Shi Yong hold 75% and 25% equity interest in Xi’an Golden Eagle respectively.
◆On 12 May 2005, Xi an Guo Tai Investment, Xi’an Min Sheng, Xi’an Golden Eagle and Nanjing Xinjiekou Store entered into an agreement of transfer of equity interest in Xi’an Store. On 30 June 2005, Xi’an Store completed the business registration of such change of equity interest and obtained the relevant business license. Following the transfer of equity interest, Nanjing Xinjiekou Store and Xi’an Golden Eagle hold 10% and 90% equity interest in Xi’an Store respectively while the Group has a 77.5% attributable interest in Xi’an Store. Xi’an Store has been operated by the Group after the completion of business registration since July 2005. Since then, Xi’an Golden Eagle and Xi’an Store have been integrating themselves to the Group’s system, including but not limited to the use of " " service logo. Further, the successful acquisition increased the Gross Floor Area of the Group’s department stores to over 159,000 sq.m.
◆March 21 st , 2006. Golden Eagle Retail Group listed on main board of Hong Kong Exchanges and Clearing Limited. The success established stable financing base for the chain development of Retail Group.
◆April 13 th , 2006. Shanghai Golden Eagle Real Estate Ltd established. The group started the practical operation and management of self-supported brand.
◆April 18 th , 2006. Golden Eagle started Xi-an Gaoxin Store business gorgeously. This was a pivotal step to expand outside provide for the group.
◆June 15 th , 2006. Golden Eagle Group formally signed cooperate agreement with Huian Huali Shuguang real estate Ltd, joined in the No.1 city of Huaihai project.
◆September 27 th , 2006. Golden Eagle Retail Group floated HK$ 1,000 million convertible bond, additionally promote the group financing strength.
◆October, 2006. Nanjing Store awarded the top-level title by China Ministry of Commerce. This award indicated that Nanjing store's leading space of environment, service level and other area was approved by authority department.
◆November 8 th , 2006. Golden Eagle Retail Group signed cooperate agreement with Lian-yungang Huijin real estate Ltd, developing the old city rebuild project in Yancheng city 2 nd bridge area together. This is another key step for the group's chain development in North Jiangsu Province.
◆November 18 th , 2006. Golden Eagle Retail Group took over Kun-ming Huguo real estate Co. This was the first step of Southwest China strategy.
◆December 18 th , 2006. Taizhou store opened. The turnover of first day exceeded 900,000 RMB. Group provide full of trust to Taizhou store.
|